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Breaking news for brand managers:  When it comes to creating a "better brand experience between marketers and consumers," quality trumps quantity.

On the Blogs With Balls panel at SXSW, two panelists, Spencer Hall (edsbs.com/SB Nation) and Dan Shanoff (Quickish), talked about a pair of programs in which they were involved in that Spencer calls a "model for what can be done” in terms of blogs being able to offer the “depth of the community.”  AJ Daulerio leads in to the conversation with the balance and caveats Deadspin is faced with when selling traditional ads.

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Don joined BwB3 alumnus Josh Zerkle and his motley crew of cohorts on the KSK House of Punte Podcast this week to talk about the recent announcement of Blogs with Balls's participation at the SxSW Interactive Festival in March 2011.

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